"E-commerce revolutionized the global marketing practices…it has an open sky and sliver line of people, power, and profit to do business. Artificial intelligence in e-commerce calls for the immersive experience to step into a world of unique finds. This book converges technology and e-commerce to showcase the synchronized impact on boundaryless businesses and customer values. It is a learning guide for students and emerging e-commerce entrepreneurs." - Kip Becker, PhD, Associate Professor Emeritus, Metropolitan College, Boston University
"As an early pioneer who implemented one of the first e-commerce master's program in the country, I recognize how success hinges not on what firms sell but on how they engage customers virtually. This book masterfully integrates e-commerce strategies with artificial intelligence and digital marketing, offering practical insights through real-world case studies. An essential resource for students and professionals entering the e-commerce landscape." - Vijay Kanabar, PhD, Associate Professor, Computer Science and Administrative Sciences, Metropolitan College, Boston University
