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Rajagopal

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

Books by the Author

Virtual Engagement

Virtual Engagement

Proximity Marketing

Proximity Marketing

The Business Design Cube

The Business Design Cube

Market Entropy

Market Entropy

Qualitative Marketing Research

Qualitative Marketing Research

Consumer Behavior Theories

Consumer Behavior Theories

Innovative Business Projects

Innovative Business Projects

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