Ron Ireland, a principal with Oliver Wight, has more than 20 years experience in manufacturing, retail, and technology. Ron along with Robert Bruce first defined Supply Chain Partner Collaboration while working as executives for Wal-Mart. Ron and Robert spearheaded Wal-Mart's effort to develop its retail link for communicating point-of-sale and inventory information to their suppliers. As a result, they are widely considered the ""visionary pioneers"" of what has evolved into the retail industry standard called CPFR (Collaborative Planning, Forecasting and Replenishment). Ron is a sought after speaker and a lead instructor for the CPFR Institute.
Colleen Crum, a leading consultant with Oliver Wight, has helped companies implement sales and operations planning and demand management for many years. She is an experienced editor and author and has also developed teaching curricula on forecasting and demand management. Ms. Crum is a sought after speaker and an active member of APICS and other leading associations.