Introduction / 1
Principles
1. Invest for maximum total real return. / 17
2. Invest—don’t trade or speculate. / 23
3. Remain flexible and open-minded about types of investments. / 29
4. Buy low—at the point of maximum pessimism. / 35
5. Search for quality when buying. / 41
6. Buy value, not market trends or economic outlook. / 47
7. Diversify. / 53
8. Do your homework or hire reliable experts to help you. / 59
9. Monitor your investments. / 65
10. Don’t panic. / 71
11. Learn from your mistakes. / 77
12. Use prayer to gain perspective and quiet your mind. / 83
13. Recognize the difficulty of outperforming the market. / 89
14. An investor who has all the answers doesn’t even understand the questions. / 95
15. There is no free lunch. / 101
16. Do not be overly fearful or negative. / 107
17. Those who do good do well. / 113
Sir John Templeton / 119
About the Author / 121
