Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations, paid search inclusion and artificial intelligence (AI). Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Introduction 1
How to Use This Book 3
Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Major Trends Affecting the Advertising & Branding Industry 72) Introduction to the Advertising and Branding Industry 83) Agencies Face Both Evolving Client Needs and Vast Changes in Media 114) OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots 125) Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant 136) Programmatic Ad Buying Dominates the Digital Media Market 157) Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless 158) Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads 169) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 1610) Social Media Rakes in Global Online and Ad Revenues 1711) Email Reigns as One of the Single Most Effective Advertising Tools 1812) Newspapers and Magazines Rely on Digital Editions and Apps 1913) Billboards Go Digital 2014) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 2015) Private Label Brands Grow in Share of Total Store Sales 2216) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 2217) Growth in China’s Ad Market 2418) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 2419) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders 2620) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics 2821) Regulatory Environment Is Challenging for Online Businesses & Social Media 29
Chapter 2: Advertising & Branding Industry Statistics 31Advertising & Branding Industry Statistics and Market Size Overview 32Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview 33Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022 34Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 35Employment in Advertising & Related Industries, U.S.: January of 1990-2025 36Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022 37Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 38Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 39Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 40Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 41Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 42
Chapter 3: Important Advertising & Branding Industry Contacts 43(Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 350:Who They Are and How They Were Chosen 69Index of Companies Within Industry Groups 70Alphabetical Index 79Index of Headquarters Location by U.S. State 82Index of Non-U.S. Headquarters Location by Country 85Individual Data Profiles on Each of THE ADVERTISING 350 87
Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 434Index by Subsidiaries, Brand Names and Selected Affiliations 436A Short Advertising & Branding Industry Glossary 447
