Acknowledgements
Introduction: Why Another Book about Muhammad Ali?
Part I: Louisville Sponsoring Group
Louisville's Favorite Son: The Professional Debut
Choosing Management: The Courtship of Cassius Clay
The Early Bouts, 1961-1962
Clay vs. Moore: The Seminal Text
The Most Hated Man in Boxing? The Early Bouts, 1963
Damage Control through Moral Authority: The Louisville Sponsoring Group's Specialty
The Relationship between Cassius Clay and the Louisville Sponsoring Group: A Summary
The Commercial Elements of Clay-Liston I
PartII: Nation of Islam
Main Bout Inc.: How Commerce Affects Culture
Carving Out Moral Authority: Ali's Race Man Phase
Part III: Good People
Forty Years of Ali: The Making of an Icon
The Legacy of Ali's Exile and the Nation of Islam
The Prodigal Son Returns
King of the World: The Consequences of Monarchy
Death of a Salesman
Lonnie Ali: The Savior
Thomas Hauser: The Literary Rehabilitation of Ali's Legend
Olympic Torch: From Literature to Television
Beyond Moral Authority: The Apotheosis of Muhammad Ali
Culture Meets Commerce: The Muhammad Ali Center, Naming Rights, and the Price of Moral Authority
The Backlash: Exploring Contradictory Meaning of Ali
Notes
Index
