1. Introduction
2. Saying What You Want to the Right Audience
3. Developing Ideas and Pitching an Op-Ed
4. Writing an Effective Op-Ed and Managing the Ensuing Conversation
5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets
6. Striking an Effective Online Voice
7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience
8. What You Need to Know about Political Labels
9. Sharpening Your Public Engagement
10. Dealing with Social Media Blowback
11. Navigating Personal Relationships through Political Debate
12. Conclusion
Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)
