Acknowledgements
Preface: Behavioral Science in the Wild
Part 1: The Translation and Scaling Challenge
1. The Science of Translation and Scaling
Nina Mažar and Dilip Soman
2. When Governments Use Nudges: Measuring Impact "At Scale"
Elizabeth Linos
3. Prescriptions for Successfully Scaling Behavioral Interventions
Laura Goodyear, Tanjim Hossain, and Dilip Soman
4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale
Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor
5. The Limited Importance of External Validity in Experimental Economics
Colin F. Camerer
Part 2: Some Popular Behavioral Interventions
6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences Problem
Indranil Goswami and Oleg Urminsky
7. Norm Nudging: How to Measure What We Want to Implement
Cristina Bicchieri
8. The Fresh Start Effect: Motivational Boosts Beyond New Year’s Resolutions
Jason Riis, Hengchen Dai, and Katherine L. Milkman
9. Reminders: Their Value and Hidden Costs
Christina Gravert
Part 3: Domain Specific Behavior Change Challenges
10. Applying Behavioral Insights to Cultivate Diversity and Inclusion
Joyce C. He, Grusha Agarwal, and Sonia K. Kang
11. Sustainable Nudges for The Wild: Recommendations from Shift
David J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao
12. Start Communicating Effectively: Best Practices for Educational Communications
Jessica Lasky-Fink and Carly D. Robinson
13. A Psychological “Vaccine” Against Fake News: From The Lab to Worldwide Implementation
Sander van der Linden and Jon Roozenbeek
14. Developing Effective Healthy Eating Nudges
Romain Cadario and Pierre Chandon
15. Wellness Rewarded: A “How To” On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work)
Marc Mitchell and Renante Rondina
16. Increasing Blood and Plasma Donations: Behavioral Ethical Scalability
Nicola Lacetera and Mario Macis
17. Evidence-Based Interventions for Financial Well-Being
Daniel Fernandes
18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The Wild
Rafe Mazer
Part 4: Tools and Techniques
19. Implementing Behavioral Science Insights with Low-Income Populations in The Global South
Chaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo
20. If You Want People to Accept Your Intervention, Don’t Be Creepy
Patricia de Jonge, Peeter Verlegh and Marcel Zeelenberg
21. Digital Nudging: Using Technology to Nudge for Good
Michael Sobolev
22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be Scientific
Nathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters
23. It’s All About the Soul! Why Sort, Order and Use Labeling Results in Smart Scorecards
Claire Heard, Elena Reutskaja, and Barbara Fasolo
24. Applying Behavioral Interventions in A New Context
Barnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton
Contributors
