Sports Business Unplugged

“We live at a fascinating time in sports history. At the professional level, virtually every game has become a multi-faceted event that features an assortment of fan engagement opportunities. Broadcasts provide a wider range of content and access than ever. Socialmedia reaches corners of the sports world that were unimaginable a few years ago. Analysis of the industry has grown more sophisticated than ever. Sports Business Unplugged would be a solid addition to the library of anyone eager to follow and process thewarp-speed developments of this constantly evolving universe.”—Gary Bettman, Commissioner, National Hockey League.

“Rick and Norm are among the top analysts in the sports business, and I always look forward to their column in SBJ. Thiscompilation of their work will be a handy and welcome resource for anyone looking for shrewd insights about the issues of the day in the sports world.”—Val Ackerman, Commissioner,Big East Conference.

“I look forward to the monthly columns by Rick and Norm, as they always provide thought-provoking commentary surrounding topics we all face in this business. Having a collection of their work in a single book makes this a must-have for any reader.”—John Swofford, Commissioner, ACC.