Contents
Introduction: Media Studies in the Retail Apocalypse
Derek Johnson and Daniel Herbert
Part I: Retail and New Media Technologies
Chapter 1: Industrial Crossroads or Cross Purposes? Circuit City, DIVX, and the History of Multi-functional Media Retailers
Daniel Herbert
Chapter 2: Amazon, Bookseller: Disruption and Continuity in Digital Capitalism
Emily West
Chapter 3: The First Sale Doctrine and U.S. Media Retail
Gregory Steirer
Chapter 4: Game Retail and Crowdfunding
Heikki Tyni and Olli Sotamaa
Chapter 5: The App Store: Female Consumers, Shopping, and Digital Culture
Elizabeth Affuso
Part II: Media and the Politics of Constructing Retail Space
Chapter 6: Shelf Flow: Spatial Logics, Product Categorizations, and Media Brands at Retail
Avi Santo
Chapter 7: Get Your Cape On: Target’s Invitation to the DC Universe
Ethan Tussey and Meredith Bak
Chapter 8: Shop, Makeover, Love: Transformative Paratexts and Aspirational Fandom for Female-Driven Franchises
Courtney Brannon Donoghue
Chapter 9: Female Treble: Gender, Record Retail, and a Play for Space
Tim J. Anderson
Chapter 10: “It’s Not Just Commerce, It’s Community”: Erotic Media and the Feminist Sex-Toy Store Revolution
Lynn Comella
Part III: Practices and Participation in Media Retail Communities
Chapter 11: Comic Book Stores as Sites of Struggle
Benjamin Woo and Nasreen Rajani
Chapter 12: From Dealer’s Room to Exhibit Hall: Comic Retailing and the San Diego Comic-Con
Erin Hanna
Chapter 13: The Changing Scales of Diasporic Media Retail
Evan Elkins
Chapter 14: Delivering Media: The Convenience Store as Media Mix Hub
Marc Steinberg
Chapter 15: Retail Wizardry: Constructing Media Fantasies from the Point of Sale
Derek Johnson
