Joyce not only used popular culture, he contributed to it. These essays employ a variety of critical techniques to bring out his involvement in the popular culture of his time. Treating all of Joyce's work from ""Dubliners"" through ""Finnegan's Wake"", they question the conventional idea that popular culture is the inverse of modernist high art, showing instead how popular culture intertwines with modernist (and postmodernist) art. In a general historical introduction, R.B. Kershner looks at the entire question of Joyce and popular cutlure within the context of Joyce criticism and the cultural studies movement.
Part 1 Theoretical Approaches: Theoretical Approaches to Popular Culture, Derek Attridge; A Tale of ""Unwashed Joyceans"" - James Joyce, Popular Culture and Popular Theory, David Glover; A(dorna) to Z(izek) - From the Culture Industry to the Joyce Industry, and Beyond, Michael Walsh. Part 2 Popular Sources and Paradigms: Should Boys Have Sweethearts?, Chester G. Anderson; Molly Bloom and Lady Hester Stanhope, Michael H. Begnal; ""Nothing for a Woman in That"" - James Lowebirch and Masochistic Fantasy in ""Ulysses"", Stephen Watt; Dr. J. Collins Looks at J.J. - The Invention of a Shaun, David Hayman. Part 3 The Context of Culture: Wilde About Joyce, Zack Bowen; The (Tom) Swiftean Comedy of ""Scylla and Charybdis"", Thomas Jackson Rice; Advertising and Religion in James Joyce's Fiction - The New (Improved) Testament, Garry M. Leonard; Joyce's Techno-Poetics of Artifice - Machines, Media, Memory and Modes of Communication in ""Ulysses"" and ""Finnegan's Wake"", Donald Theall. Part 4 Joyce in Popular Culture: Appropriating the Master Appropriator - ""The James Joyce Murder"" as Feminist Critique, Helene Meyers; James Joyce as Woman - Fionnula Flanagan, Joyce and Film, Adrian Peever; Marilyn Monroe Reading ""Ulysses"" - Goddess or Postcultural Cyborg?, Richard Brown; The Joycean Unconscious, or Getting Respect in the Real World, Vincent J. Cheng.
