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Communication, Strategy, and Politics
Inside the Local Campaign

Inside the Local Campaign

Constituency Elections in Canada

Edited by Alex Marland and Thierry Giasson

Published by: UBC Press

Series: Communication, Strategy, and Politics

Imprint: UBC Press

42 b&w photos, 2 figures

Digital download
9780774868211
Published: July 2022

Digital download
9780774868204
Published: September 2022

Description
Contents
Authors
Praise

Academics and students in the fields of political management, Canadian political science, communication studies, or election studies will all have much to glean from this insider’s perspective of Canadian campaign operatives and their roles, as will those working on campaigns and with political candidates.

Introduction: Constituency Campaigning in Canada / Alex Marland

Part 1: Local Contests and Candidates

1 Election Administration / Holly Ann Garnett

2 Motivations for Federal Candidacy / Angelia Wagner

3 Local Nominations / Anna Lennox Esselment and Matthew Bondy

4 Recruitment of Star Candidates / Cristine de Clercy

5 Ministerial Incumbency / J.P. Lewis

6 Personalization of Local Candidates / Mireille Lalancette and Vincent Raynauld, with Anthony Ozorai

Part 2: Campaign Management and Campaigning

7 Regional Campaign Directors / Jared Wesley and Richard Maksymetz

8 Campaign Managers in Constituency Campaigns / Royce Koop and Anthony M. Sayers

9 Local Campaign Workers / Paul Wilson

10 Voter Canvassing / Jacob Robbins-Kanter

11 Local Data-Driven Campaigning / Kaija Belfry Munroe and H.D. Munroe

12 Local Party Fundraising / Erin Crandall, with Kody Blois

Part 3: Local Communications

13 National-Local Messaging / Stéphanie Yates

14 Local News / Colette Brin, with François Cormier and Myriam Descarreaux

15 Local All-Candidates’ Debates and Forums / Brooks DeCillia

16 Campaign Signs / Gillian Maurice and Tamara A. Small

17 Local Advocacy / Thomas Collombat

Conclusion: The Local Is Political ... and (Still Mostly) Traditional / Thierry Giasson

Appendix: Constituency Campaign Photographs

Index

Alex Marland is a professor of political science at Memorial University. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control, which won the Donner Prize for best public policy book by a Canadian, and Whipped: Party Discipline in Canada, which was shortlisted for the Writer’s Trust Shaughnessy Cohen Prize for Political Writing.

Thierry Giasson is a professor of political science at Université Laval. He is the director of the Groupe de recherche en communication politique based at Université Laval and an associate member at the Centre for the Study of Democratic Citizenship. He is a past president of the Société québécoise de science politique. He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.

Contributors: Kaija Belfry Munroe, Kody Blois, Matthew Bondy, Colette Brin, Thomas Collombat, François Cormier, Erin Crandall, Cristine de Clercy, Brooks DeCillia, Myriam Descarreaux, Anna Lennox Esselment, Holly Ann Garnett, Royce Koop, Mireille Lalancette, J.P. Lewis, Richard Maksymetz, Gillian Maurice, H.D. Munroe, Anthony Ozorai, Vincent Raynauld, Jacob Robbins-Kanter, Anthony Sayers, Tamara Small, Angelia Wagner, Jared Wesley, Paul Wilson, Stéphanie Yates

While the broad range of experiences reported here make for a significant contribution... the book’s additional value is the trove of insights into the complex and mutually interdependent relationships between candidates, staff, volunteers, and national parties. ~Jeff Costen, Literary Review of Canada